The impetus for the “GirlPowerEffect” (created in January 2018) came about because of two key issues. The first being the USA Women’s March movements and secondly, using social media as a tool for activism.  Our small team of three (Professor Taima Moeke-Pickering (Laurentian University), Vice-President Equity, People & Culture Sheila Cote-Meek (York University), and Professor Ann Pegoraro (Guelph University) joined the Women’s March social movement to combat the rising tide of misogyny, white nationalism, racism, anti-Semitism, homophobia, transphobia, xenophobia, Islamophobia, ableism, classism and ageism (Women’s March Board, 2019).  The rise of social media activism inspired a new type of discourse on women that resulted in many Women led movements including the #MeToo and the #TimesUp noted as “the first intersectional feminist policy platform”.